Facebook, YouTube, Twitter, Pinterest, and Instagram have opened the doors for marketers to develop a true two-way conversation with consumers by allowing consumers to share photos, videos, and music to express themselves. Social media has enabled marketers to tap into a virtually unlimited creative resource for future advertising, PR and marketing campaigns through the use of User Generated Content (“UGC”). However, this content carries certain challenges, especially in the area of copyright protection and intellectual property issues.

Ventura carefully guides clients through the process of designing UGC campaigns, including obtaining appropriate winner releases, thus mitigating the risks associated with a UGC promotion. Our experience has helped develop successful social media promotions that connect with consumers to raise awareness and, above all, engage. The viral nature of these campaigns speaks directly to a need to share experiences, develop relationships and stay involved—and it could be with your brand!